First time we heard about this our brains more or less exploded and we couldn't even think about it for like a month after. We've since returned and are fully on the Nike7UP train. Basically the dude takes wildly popular songs and slows them down, cuts them up, blends them with other songs into a twisted world where any pop song can turn melancholy and just a tiny snippet of Britney Spears' voice holds the weight of an entire career burnout when paired with rising bass swells. Some of this shit is extra weird and maybe not quite ready for prime time, but then when Justin Bieber's voice is getting cut to ribbons against grainy hypercolor visuals, everything somehow makes a little more sense.
Nike7UP’s Twisted World of Pop Music
August 11, 2010