Boast’s New Line Busts Balls

September 22, 2010



Boast is famous for its perfectly starched polo shirts, outfitting racquetballers and tennis players for some time now. Perhaps fearing a drought from the racquet sports apparel market (victim of the recession?), though, they're making an attempt to jump the hedges and break out of the country club. How so? Tossing a tennis ball to the face of any remaining stodginess they may have. The look book for their relaunch is filled with preppy hooligans and whippersnappers, broken noses and dudes drinking milk straight from the carton. All and all, it makes tennis and mummy and daddy's club seem a lot more rad than we ever thought they could be.



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Boast’s New Line Busts Balls