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Oi Polloi is The Beatles of the Menswear World

September 27, 2010


Just like when Brit bands The Beatles and The Rolling Stones took American rhythm & blues and handed it back to us all gussied up and exuberant, U.K.'s Oi Polloi's been on a roll, except for instead of American blues, they've been looking to 1960s stateside menswear and spinning it into solid gold. Here, they've taken steps to reinvigorate Rocky Mountain Featherbed, a company from Wyoming that's been making cold weather gear for harsh Western climates since the '60s. It's a great pop look, but all this mid-century madness means that we can't help but hope for the hopefully inevitable trajectory of Oi Polloi smoking weed with Bob Dylan, letting their hair grow long, and going psychedelic. Cross your fingers for Nehru jackets!

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Oi Polloi is The Beatles of the Menswear World