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Aloha Rag Is As Much For The City As It Is For The Sun

November 22, 2010


You may know Aloha Rag as the only place to buy Balmain in Hawaii, but here's a peak at the pretty sweet line of their own. Added bonus: it's less expensive than the more gold-plated brands they're known for carrying. After opening an NYC outpost a few years back, the boutique has expanded into sportswear that's as urban as it is kowabungaed and sunny. Their spring collection has got camo print board shorts, yes, but they also have plenty of things to please those of us on dry land, like worn-out crewneck sweaters and henleys, and distressed moto-jeans for the ladies. It's clothing for everywhere from New York to Honolulu!

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Aloha Rag Is As Much For The City As It Is For The Sun