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Private White V.C. Opens an Online Shop

February 18, 2011


We profiled Private White V.C. in FADER 71, endeared to their story of family allegiance. Owner James Eden quit his finance job a couple of years ago to manufacture P.W.V.C. out of the old mill his grandfather helmed after returning home to Manchester after World War II, and each garment in the line is individually sourced from that same grandfather's personal wardrobe. His mission serves a larger purpose than just family dynasty, though, because Eden's interest in reviving the factory is based partly in Manchester's decline as a manufacturing capital. P.W.V.C. are some of the only clothes still being produced in the city. Previously only available for sale at a shop on the factory floor, the company has finally opened an online shop for us to buy their wares. Check it out, do some shopping, and see some more of our favorite selections from the store after the jump.


Private White V.C. Opens an Online Shop