Store Report: Alternative Apparel Stays Down to Earth

Venice Store Exterior

Alternative Apparel is known for their everyday clothing as much as their new wave, neo-hippie ideology, and the opening of their first store in Venice reflects that. Their use of low-impact dyes, rayon created from plant cellulose, and “eco-fleece” are so ambitious that they’re enough for even the most spirited environmentalists. Housed in a refurbished Craftsman style house on Abbot Kinney Boulevard, additional good vibes come from Gurkees sandals, Good Society Denim, Sword+Fern Jewelry, and outdoor landscaping inspired by the Highline of NYC. Praise Mother Gaia.

POSTED April 26, 2011 12:00PM IN STYLE Comments (2) TAGS: , ,




  1. Wes says:

    Insert wanted remark here…

  2. Collin says:

    I dont know what Wes is talking about. This store looks badass. Id totally shop their Gaia loving wares if I lived near there. Those bags in the second pic look like they could hold all kinds of my stuff.