Every Thursday, Stephanie Osei asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we caught up with New York City's boutique Maryam Nassir Zadeh about the Desiree Hammen cardigan.
Sonia, staff member at Maryam Nassir Zadeh:
What is it about this Desiree Hammen piece that stood out to you the most?
I like the story. Desiree Hammen is an artist working in the Netherlands who works with all organic wools, angora, and cotton. I really appreciate her work. I looked into her online after seeing her knits here. It’s really beautiful and inspiring.
Can you suggest any styling variations?
This piece really stands out on its own. I probably wouldn’t wear it with anything else too loud. Someone very eclectic could wear it with a lot of other accessories too.
Is this photo, and the rest of online lookbook, styled by anyone in particular?
It is styled by Maryam herself and her husband Uday who is also the co-owner, and a woman named Tess. Uday does all the photography. It’s always been that sort of formula.
How would you describe the Maryam Nassir Zadeh customer?
I’m always surprised by the wide variety of customers. We get a lot of Lower East Side people, but some people travel from other parts of New York. We also have a lot of online orders so we get a lot of customers from Japan, Australia, France, Turkey, just all over. It’s just cool people.
So how does Maryam actually curate this space? Is there a specific idea that she has in mind or it’s just the way certain things fit?
The way things fit. It's usually Maryam and Uday being in this space and moving things around as they see fit.