While smaller cities are hotbeds for cheap thrifting, New York and LA are still the main meccas for upscale designer vintage threads. Owners and siblings Jeralyn and Paul Mason are trying to change this. Rescue, their Boston based buy-sell-trade shop, serves up gently used, but definitely fancy looks. They’re right on Newbury Street, the heartland of preppy, Lilly Pulitzer style, but it hasn’t softened their tastes. “Boston is a bit conservative. But we won’t just take in any designer labels,” says Jeralyn. “They have to be cool, too.”
The duo has a love for the darker side and it shows up in their collection of Alexander Wang shirts that hang against homemade wallpaper of ’80s post-punk bands. Lanvin and Fendi footwear line the shelves and occasionally a Back Bay high schooler’s dream will come true when a pair of Balenciaga booties show up. They also carry their own line of customized vintage shirts, Reclaimed by Rescue, that they hand-print with quotes from their favorite musicians. “There’s always the punk in us that doesn’t want to pay $500 for something,” says Jeralyn.