Stream: 50 Cent, “I’m On It”

50-Cent

Though very few listeners noticed, it’s been a pretty great year for 50 Cent. Musically speaking, not brand building or Twitter presence or whatever the hell else people gauge celebrity success as in 2011. But when the phrase “Prod. by The Cataracs” turned up at the end of the file name on his latest radio rip it seemed inevitable that his streak had come to an end. With the “Like A G6″ architects involved this was almost certainly going to be “Ayo Technology” all over again—50 making shameless and uncomfortable pop just to coax Jimmy Iovine into giving him a release date.

Fortunately the radio rip reveals something stranger. Rather than slip 50 another of their insufferable Los Angeles cocaine techno anthems, The Cataracs made a welcome return to their sparser Berkeley roots. “I’m On It” is basically 50 rapping over a 2006 song by frequent Cataracs collaborators The Pack. Or a 2004 slap by Pack influencers the Neptunes, or a 2008 track by frequent Pack borrowers The Cool Kids or a 2009 jerkin record. The cycles are cycling faster than ever. But it works for Curtis, kind of. It’s far from a masterpiece but it knocks well enough. It could easily slip into West Coast radio playlists much like “I Get Money” did in New York so many years ago.

Stream: 50 Cent, “I’m On It”

POSTED July 27, 2011 3:26PM IN MUSIC NEWS Comments (11) TAGS: , ,

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COMMENTS

  1. PEDRO says:

    FIFTY LIKE 20 FOR 20 THIS YEAR. REAL FUCKING TALK. SLEEEK AUDIO!!!!

  2. TEAMTHINK says:

    the “I’M ON IT” sung like a valley girl is the only insufferable part. He needs to get Shawty Lo or Ke$ha or somebody to re-do just that one part.

    other than that, the track feels “forced” but still swags out.

  3. scjoha says:

    Song is cool. 50′s doing the bragging thing without all the pretension and fabricated hype like Ye-Z. It’s just his job.
    Too bad he doesn’t have an album to promote currently. Would be nice to see him going against his old foes Jay & Kanye. Bom the throne.

  4. scjoha says:

    *bomb*

  5. Gusto says:

    50 got a hit here!! Shoot a video and drop the album already Jimmy! I do agree though, get Shawty Lo to drop that hook…. G

  6. sirvalient says:

    cosign @teamthink. also, 50 should just stop trying

  7. Pingback: The Cataracs and 50 Cent « Indie-Pop Music

  8. swag says:

    I’m definitely feelin this shit. 50′s flow and the beat is pretty refreshing. It slaps!

  9. the real says:

    I’m on it I’m I’m I’m on it…BEST RAPPER ALIVE!!! Can’t wait for him to leave interscope and reclaim the top spot.

  10. jordin says:

    i love it i i i love it drop a album already please.

  11. Pingback: Stream: 50 Cent, “I'm On It” « The FADER / DailyScoopIN