Menswear’s best bi-annual tradeshow Capsule starts Monday, a warehouse-sized survey of the year’s coolest men’s clothing, and this year, they’ve dedicated a little corner of their space exclusively to outdoors apparel brands. Called Above Tree Line, they’ll be showcasing performance gear, apothecaries, tent-makers, boot companies—anything to help us city dwellers not look like amateur fools on our next hiking trip. We caught up with three of the designers that will be featured at Above Tree Line.
Poler Stuff is a one-stop shop, making everything from tents and T-shirts to those weird sleeping bags that you can wear and walk around in. We spoke with Benji Wagner, Creative Director over at Poler.
How does it feel to be part of this new outdoors-focused section at Capsule? Is it fun for you to be among other outdoors brands? Great! We were really excited to be involved in Above The Tree Line from the beginning. I think it’s perfect timing and the brands selected are curated in a way that makes sense for everyone.
Why do you think people have gravitated towards outdoor brands over the past few years? I think the more time people spend working in cubicles, looking at their phones and immersed in technology, the more they long for an escape from it. The natural world is the best refuge from technology.
Do you have a hard time reconciling performance and style? I don’t feel that I do, no.
What sets your brand apart from other performance brands? We are not a high end performance brand. We are a brand making very pragmatic, useful stuff at very accessible price points. Our feeling is that much of the high tech performance stuff out there is overly technical for what people actually use it for, and a lot of it is not aesthetically attractive.
What’s the piece from your line that you’re most proud of? I would say our Napsack. It’s a sleeping bag that you can stick your arms and legs out of and walk around in. It looks like a classic puffy jacket and is just really practical and goofy. It’s great around the campfire or around the house. I think of it as a multi-tool sleeping bag.
What is your favorite outdoor activity or getaway? There are too many to mention. Motorcycle camping, bicycling, snowboarding, sleeping on a beach. Pretty much anything that you do outside can be awesome in it’s own way.