New York Rap: State of the Empire


A group of young New York rappers tries to bring hip hop home.

Far Rockaway, Queens MC Stack Bundles has a song called, “Temper, Temper” in which he says of the state of New York hip-hop, “The only movements moving are the Unit and the Dips.” Welcome to New York City.

There aren’t exactly tumbleweeds blowing down Broadway, but there are some issues. There are many reasons why G-Unit and the Diplomats are successful (even if they’re successful on very different levels)—the purple, the vocab, the superthug-as-superhero mythology—but they’ve both cut the cord and sonically and stylistically left home, shrugging off (for better or for worse) the city’s rich rap history, and pulling that most New York of moves: starting from scratch.

Which leaves New York, as a scene, in the shadows. This time around there’s no major beef. No coastal friction. The average rap fans—which at this point is the same as saying the “average pop fans”—in New York and everywhere else don’t care that much about 50 and Fat Joe, or whether Jim Jones rolls with Game or not. People rock Young Jeezy’s Snowman T-shirt on 125th Street in Harlem. They want to hear the best songs no matter where they come from.

So what happens to young New York rappers, those who are caught in the no man’s land between what sells and what they grew up thinking real hip-hop sounded like? Some are trying to take back hip-hop’s hearts and minds with a defiantly traditional New York sound and vision that’s sprayed across a seemingly endless stream of mixtapes, demanding that people come to them. And some have realized that the only route to success is one of compromise.

The instrumental for Young Jeezy’s “Go Crazy”, is playing at small-animal-deafening levels on infinite repeat, with the horns billowing through the halls of a Lower East Side studio called The Cutting Room. DJ Kay Slay, the iconic Hot 97 radio personality, mixtape DJ and “Drama King” is talking to someone about the $700 pair of pants he just bought and saying how for that much paper, “The pants better get up and walk themselves to the fucking cleaners.” Playing the wall in the studio, Brooklyn MC Papoose has a flat-brimmed fitted cocked over one eye and he’s nodding to Don Cannon’s beat, his lips moving slightly, making out bars-to-be.

Over the next hour or so, he’ll lay down a chorus over the beat, shouting, “Shoot em up,” over and over. He’ll drop a series of buzz saw bars about knocking dudes over onto the ass of their Evisu jeans. He and his manager will even hop in the booth together to adlib assorted Oh!s and What!s.

Papoose mostly keeps to himself, responding when people talk to him, but not initiating much conversation. He obliges a request to do a drop for a DVD magazine by saying, “Fuck mixtape artist of the year, I’m the mixtape artist of your motherfuckin life!” Then he quickly retreats back within himself. In 2005 mixtapes are a gift and a curse—and being the mixtape artist of someone’s motherfuckin life even more so.

In some way Papoose is a quick-draw expert in the day of biological warfare; someone who’s talent doesn’t quite jibe with the reality of today’s market. He posits himself as a “lyrical assassin,” and there are probably dozens of crushed egos in New York that belong to those on the losing end of battles with Pap. Beyond the battles and mixtapes, Papoose is signed with Kay Slay’s Streetsweepers Entertainment, and he plans to release his debut album Nacirema’s Dream (that’s “American” spelled backwards) independently.

Pap’s blank demeanor hides the beast he lets out in the booth. With a nasal pitched voice—not unlike that of the late Big L—and lyrics laced with 10-cent words, he relentlessly deals out ferocious boasts and threats like a middleweight throwing stinging jabs. “I am the streets/ Look both ways before you cross me.” That’s the kind of couplet that gets the denizens of hip-hop message boards and other rhyme aficionados hot and bothered. And those kinds of lines litter Pap’s catalog. But they don’t say much about him, and as Jay-Z has mentioned in the past, one hot line does not make a hot song. Lyrics of fury on another dude’s beat can give listeners a cheap thrill, something that gets heavy iPod rotation. But mixtape cuts rarely make the impact, or are crafted with the care, of a song destined for an album. Pap acknowledges the limitations of 16-bar freestyles and $5 mixtapes as well as the consequences of being known as a mixtape artist, but defiantly suggests that he’s not a one-trick MC. “I can put out numerous mixtapes and my album is still gonna be incredible,” he says. “Some guys lack talent and they air themselves out on a mixtape. When it comes to do their album they can’t deliver.” Kay Slay, talking about the one-dimensional quality of mixtape rappers, puts it more succinctly, “You can’t kill the block but so many times. You kill the block on four records…everybody’s dead now. Put the gun down. Take ’em to the hospital.”

Stack Bundles is another mixtape artist who’s trying to translate his prodigious skill at murdering other people’s songs (and murdering people in songs) into something resembling a music career. Bundles is a perfect example of how mixtapes can provide musical kicks that simply aren’t possible on a commercially released album. There are no budget constraints, no samples to clear—on a mixtape your choice of producers is only limited by your imagination. In 2003, over some of Jay-Z’s hardest Black Album beats—“PSA” and “99 Problems”—a barely drinking-age Bundles used DJ Clue’s mixtapes like When Animals Attack to give Hov a run for his money. Bundles rhymed over the Just Blaze and Rick Rubin-produced tracks like he paid for them. Whether it was coke speak (“I was guilty for starting the drought/ I held the water like the Hoover Dam”) or fashion trend analysis (“It’s far from summer/ And Jay’s got these dickheads running around in colorful button-downs/ Fuckin clowns”), his was a triumph of formalism. Everybody was saying that shit—he just said it better.

Bundles is one of the mixtape circuit’s true wolves, hopping on every hot beat as soon as he can, blowing holes in other people’s tracks. But listening to his flammable verses doesn’t begin to suggest who the enigmatic man behind the music really is. Bundles is a burly, excitable dude who has a magnetic force about him. He can be gruff, talking about his hood rep one second, and then sensitively sharing his feelings about Lupe Fiasco and Joe Budden (two MCs he adores) the next. He’s earnest, funny and emotional. But for the most part, on mixtapes, he plays the part of the superthug. Bundles, who is affiliated with DJ Clue’s Desert Storm crew but rolls as a free agent, struggles with the limitations of the format. “I was a song MC,” he says. “I love to tell my story. But I got with Clue, and he’s the outlet to the streets.” That piece of luck has also hamstrung some of his evolution as an artist. “People fall victim to this idea like if you’re tough, you don’t cry,” he says. “But shit gets deep, you know? I cry. Or if you’re tough you ain’t fly. I get fly! I think I’m flyer then Kanye!”

For now Bundles patiently waits. “My next mixtape is called Bidding War because that’s what it is,” Bundles says. “If you call yourself hip-hop and you have ears, you’re feeling the kid.” Nonetheless he remains unsigned. When Bundles throws darts on tracks like, “Everybody talking about trying to bring it home/ When all you hear on the radio is, ‘Who? Mike Jones!’” you can sense exasperation at the state of New York’s place in the game, and some resignation to the fact that in order to beat Mike Jones, or at least get to his level, Bundles will have to embrace what made Jones popular.

Bed-Stuy’s Maino comes to the game a little older and maybe a little wiser than Papoose and Stack. As Three 6 Mafia’s “Stay Fly” blasts out of a souped-up station wagon, testing the speed limits of BK’s side streets, someone says, “Buck murdered this shit.” Maino responds, “All them niggas murdered it.”

“My career is only two and a half years old,” Maino says. “I was in prison and I came home and got right into rap. I came home at the height of the crunk era, 2003. The South was dictating policy. Which is fine. That music is in my car right now. But I’m from Brooklyn. I’m from New York. What am I supposed to do?” What he did was look for the middle ground between banging in a white tee—making club music to throw a bow to—and honoring the tradition he grew up with by playing the NY corner in a Carhart jacket. “The labels see that New York doesn’t really have its mojo right now. There’s no reason why dudes like Papoose and Stack Bundles shouldn’t be signed. I’m lucky.” Maino may be lucky to be a new New York rapper signed to a major, but he’s also doing something different, something that the other two haven’t figured out just yet—he’s making songs. On tracks like “I’m Different”, “It’s Working” or his underground hit “Rumors”, he shows off some of the same qualities that made 50 Cent a money-printing machine—a sharp ear for beats, a knack for executing concepts (even if those concepts are as simple as “let’s get this money”) and an ability to make every line, no matter how pedestrian the subject matter, pop. “I’ve never been the most lyrical cat. I come from the school of thought that’s just, Let me make good music,” Maino says. When he talks about New York hip-hop, he sounds like he’s running for office, and on Marcy Avenue in Bed-Stuy, when Maino hits the block, Brooklyn seems to come alive. The younger guys outside of the bodega all give him knowing pounds and start catching up with him, a random drunk tries to get into his car, and little kids embrace him in knee-high hugs. Maino gets love in the hood, but he knows that hood love is not enough. “Instead of trying to be super lyrical and out-rapping each other, we need to make better songs, bigger hooks,” he says, his voice rising. “Record companies will tell you, ‘Yo, 50% beat, 50% hook. We do not give a fuck what you are saying in between.’” It’s a revelation that doesn’t bode well for those who excel at everything in between. “We can’t just make freestyles,” Maino says. “That’s not what’s going to be in the Top 40. The average fan is not a lyrical connoisseur. In order to win our city back, we have to give the people what they want.”

POSTED January 25, 2012 7:45PM IN FEATURES Comments (6) TAGS: , , , , ,




  1. veaukab says:

    How can you talk about the resurgence of NYC rap without giving Action Bronson some shine? Dude is true school. The state of matters for hip hop in the birthplace is definitely a vital discussion – after all, it’s telling that the NYC rapper with the most blog love is ASAP Rocky, who is biting that down south stee hard – but you definitely can’t talk about New York rap and not at least mention Bronson’s “Dr. Lecter,” which is definitely the most crucial NY album in years, right next to the last Exquire mixtape. Also, how does hipster rap fit into the paradigm of NYC’s hip hop culture. Das Racist is getting theirs even if they don’t get any love in the ‘hood. What does the reformation of Company Flow at Coachella mean in regard to all this too? Co.Flow was slept on while everyone else was jiggy with Hov. Does their new found resurgence stem solely from the longevity of El-P or is it a signifier that middle school NY underground is coming back. Tyler’s “Yonkers” sounds like rehashed Gravediggaz, and OF is stupid large right now. What does that mean for the sonic aesthetic of hip hop in the next couple years? This is a good piece, but I think you missed some stuff that would’ve rounded it out to be a better piece.

  2. Naomi Zeichner says:

    This story is from our magazine archives and was written in 2006 :) Great questions!

  3. Pingback: 1|26|12 Daily Industry News | Oratory of Sound

  4. Ross says:

    veaukabI agree with you a whole lot.

    I’m down south and it hurts to see NY riding off the sounds from down here because I grew up listening to NY stuff. I don’t want two of the same worlds.

  5. Cold T. Honeybee says:

    Good piece, it’s kind of strange to see that the least impressive rapper is almost always the first to “get on.” With regards to veaukab’s post about the current state of New York hip-hop I’d first respond by saying that making a distinction between “hipster” rap and rap is an asinine undertaking. All rap, or music for that matter, is considered “hipster music” for at least a while before being swallowed up by the American free market and becoming a part of our culture. Kid Cudi was considered hipster rap, now he’s simply a failed actor/struggling “rock” musician. Exquire, Action Bronson and Rocky have all been incubated by the same “hipster” blogs and although it seems like Rocky is enjoying greater success, their fan bases’ are probably incredibly similar.
    to respond to some of your other proclamations and questions:
    - action Bronson isn’t a good enough rapper to overlook the ghostface similarities. whenever I try to listen to action’s music I always end up listening to fishscale or supreme clientele.
    - company flow’s reunion will have absolutely no impact of the state of hip-hop.
    - das racist is a joke and not a very good one. their aim is to be subversive and funny but the music rarely is.
    - “yonkers” as a rehashed version of gravediggaz is an interesting, albeit recycled, idea. first and foremost, no one fucks with prince paul. secondly, paul’s production is sample based and rarely uses synthesizers. obviously, “yonkers” has a very “gully”, new york-y, boom-bap drum beat and the incessant, detuned piano is somewhat reminiscent of the constant hiss of “2 cups of blood.” lyrically, yes they’re both talking about morbid shit, but I think that Tyler’s influenced more by Em than by GD. Tyler’s music is an inversion of rap cliches (hella meta bruh), and although Goblin was incredibly disappointing, Bastard is miles ahead of anything released by any of the rappers that you mentioned. It’s my assertion that New York rap became irrelevant because the new heroes of New York rap began looking like carbon copies of the city’s old lyrical heavyweights.
    - you didn’t mention Azealia Banks.

    Additionally, I was wondering if Fader has any editorial internships? I’m currently working on a piece about Chicago rap with an emphasis on King Louie, Iceface Da Goblin and Monster Mike. Holler at me Naomi ; )

  6. Pajama Rich says:

    This article bringin me back. Rip Bundles.