Today the increasingly exciting Brixton singer Jessie Ware
released the video for her latest Julio Bashmore
-produced track, "110%," directed by the graphic designer Kate Moross
. Fitting of the song's honeysuckle-sweet sound, with Ware bouncing on tiptoes through lines like Now if you're never gonna move, oh my love, you'll make me come to you
, the outdoor visuals are stunningly lush. "110%" is like a million little straws puffing fresh air at every part of your body. Ware's debut full-length is planned for this summer via PMR
. "110%" is out now
in the UK, available elsewhere June 4th.