Today the increasingly exciting Brixton singer Jessie Ware released the video for her latest Julio Bashmore-produced track, “110%,” directed by the graphic designer Kate Moross. Fitting of the song’s honeysuckle-sweet sound, with Ware bouncing on tiptoes through lines like Now if you’re never gonna move, oh my love, you’ll make me come to you, the outdoor visuals are stunningly lush. “110%” is like a million little straws puffing fresh air at every part of your body. Ware’s debut full-length is planned for this summer via PMR. “110%” is out now in the UK, available elsewhere June 4th.
Video: Jessie Ware, “110%”
POSTED April 16, 2012 11:15AM IN MUSIC VIDEO