After a few frantic video replays, Stockholm duo Icona Pop’s “I Love It” already feels like a summer 2012 essential, as suitable for fourteen-drink tailgate cookouts as it is destined for a dance montage in season three of Girls. Produced by Style of Eye and Patrik Berger (“Dancing on My Own“), the song’s bratty and big, ready to dangle from heaven’s rafters and scuff god’s cheek with an errant sneaker. Chorus highlight: I put your shit into a bag and pushed it down the stairs/ I crashed my car into the bridge, I don’t care. Video directed by Frederick Etoall, as premiered by Sweden’s PSL. Looking forward to this one sticking around.
POSTED May 4, 2012 11:30AM IN MUSIC VIDEO