Chicago rapper Sasha Gohard‘s entire persona seems built around the idea that she could, if she wanted to, win pretty much any argument. One of her breakout singles had a line that perfectly captured how she gets inside an opponent’s head: He broke your heart where it hurt, now you feel like dirt. “Why They Madd” is a continuation of this theme, a song dripping with such barely-concealed disdain that you’ll want to be cool with her just so you’re never a target. Contempt is rarely captured with such pointed accuracy. The production, which includes some Mike Will-like frequency-filtering, comes from relative newcomer Absolut-P. Download the track below, and watch its Citi Boi Skilz-directed video above.
Video: Sasha Gohard, “Why They Madd”
POSTED May 9, 2012 1:30PM IN MUSIC VIDEO