Z-Ro f. Chris Ward, “Keep It 100”



Z-Ro’s baritone sing-song sounds natural over any kind of g-funk throwback comfort-food beat. Because of the decreasing cost of video equipment, and the relative ease of making your own music video at home, it's become apparent that, more than ever before, the artist's image is entirely within their own control. It's also changed the concept of the "hit," which has now become something that is as much crowd-sourced as it is driven by labels or the artists themselves.

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Z-Ro f. Chris Ward, “Keep It 100”