Opening Ceremony has carried the torch for a number of different countries as part of its rotating practice of picking faraway places to serve as the theme for its retail racks, previously flying the flag for Japan, U.K., Argentina and most recently, Korea. And now for 2013, they've chosen Belgium as the mascot. It's a great selection, because though Belgium may be a bit off the high fashion radar, the country's legacy is huge, producing menswear maestros from the Antwerp Six (an influential group of avant-garde designers in the 1980s which included Dries Van Noten and FADER favorite Walter Van Beirendonck) to Martin Margiela to now creative director of Christian Dior Raf Simons. “I am so happy to be in the store,” Simons said to OC founder Humberto Leon in an exclusive interview for the OC blog. “It’s finally a really good moment.” If Italian fashion is known for luxury, and the French for haute couture, then Belgium reigns in its intellectuality, and OC will be stocking smarty-pants style from Bernard Wilhelm, Christian Wijnants, Van Noten, Van Beirendonck and Simons. So much more to offer than chocolate.
For more on Belgium fashion, read our 2012 interview with Walter Van Beirendonck.