What can we say? Adam Selman and the design crew at River Island really know how to distill Rihanna's bad gal essence and channel it into an equally bad ass womenswear line. From the '90s inspired body-con dress to the oversized baseball jerseys to embossed leather jackets, they've recreated the lady-thug aesthetic that Rihanna has been pioneering lately, right down to the revamped hi-heel Timberlands. Can't wait to have those RIRI elastic band bathing suits peeking out of our baggy jeans Aaliyah-style. The first drop of this whopping 80-piece collection will launch on September 12th, exclusively at River Island in the UK and Opening Ceremony in the US and Japan, with the second winter line set for a November release. Check out the campaign lookbook below.
August 13, 2013