One-upping Dylan, Pharrell made what’s being convincingly called the “world’s first” 24-hour music video, for “Happy,” one of three original songs he created for June’s Despicable Me soundtrack. Watch a condensed, four-minute version above then head to the video’s site to play, pause and search through a day’s worth of footage capturing ecstatic people bouncing and clapping along. “IDK HOW IT WORKS BUT LOOK,” reacted Pharrell mega-fan and veteran video director Tyler, the Creator.
Watch Pharrell’s 24-Hour “Happy” Video
POSTED November 21, 2013 2:41PM IN MUSIC VIDEO