Today kicks off everyone's favorite creative melting pot of menswear, the London Men's Collection, and British menswear designer Alex Mattsson is flying the hometown freak flag appropriately high in a new video for his latest fall 2014 collection: staged like the style version of the Blair Witch Project, when a bratty male model shows up for the mockumentary-style shoot complaining and cussing the director under his breath, Mattsson and his crew slip him some hallucinogens and send him on a psychedelic trip to the inner-consciousness. Mattsson's amazing collection stands up to the clip's transcendental premise, with seizure-inducing printed tees, striped iridescent jackets and fleece-embellished sweatpants. Mattsson was helped generously by Red Bull's Catwalk Studio initiative, and once again had soundtrack assistance from Zebra Katz—watch above.
First Look: Alex Mattsson’s Trippy Clip For London Men’s Collections
London-based menswear designer Alex Mattsson takes a psychedelic trip for his fall 2014 collection.
January 06, 2014