First Look: Alex Mattsson’s Trippy Clip For London Men’s Collections

Today kicks off everyone’s favorite creative melting pot of menswear, the London Men’s Collection, and British menswear designer Alex Mattsson is flying the hometown freak flag appropriately high in a new video for his latest fall 2014 collection: staged like the style version of the Blair Witch Project, when a bratty male model shows up for the mockumentary-style shoot complaining and cussing the director under his breath, Mattsson and his crew slip him some hallucinogens and send him on a psychedelic trip to the inner-consciousness. Mattsson’s amazing collection stands up to the clip’s transcendental premise, with seizure-inducing printed tees, striped iridescent jackets and fleece-embellished sweatpants. Mattsson was helped generously by Red Bull’s Catwalk Studio initiative, and once again had soundtrack assistance from Zebra Katz—watch above.

POSTED January 6, 2014 10:33AM IN STYLE NEWS Comments (1) TAGS: , , ,