Behold, the days of scrambling to Shazam your TV while teary/sexy Teen Mom or Dating Naked montage sequences play are nigh. Viacom, the owner of cable channels like MTV, VH1 and BET, is teaming with the music streaming service Spotify, a move the network hopes will "bring back the music in MTV." According to the Wall Street Journal, the two companies have struck up a marketing deal that will make music by artists featured across Viacom's websites and its (now reality show heavy) on-air programming available conveniently and for free to Spotify via playlists. And Spotify founder and self-professed MTV fan Daniel Ek, for one, is optimistic. "We can bring back the music in MTV and bring its programming to a wider audience again," he says-- just as so many have before. So, we'll see! Till then, you might want to check out FADER's Spotify app.
- All genres