California-based surf brand RVCA understands that it takes a team work to make the dream work. Bridging the gap between the artists that create the original prints and patterns for their collections and the models that rock them, RVCA invited the designers, photographers and all-round creative ladies behind the womenswear line to kick it summer camp style in Montauk and capture the vibes on film. "The sole purpose of the trip," says RVCA founder PM Tenore, "was to bring together the talented women who are representative of the RVCA tribe at its core." The resulting clip is practically summer porn— full of balmy beach days, riding around in cars with the top dropped and lazy hours spent lying in hammocks. We're definitely not mad. If you're up for a dose of endless summer vibes and want to see their spring 2015 collection in it's beachy natural habitat, watch the clip above and try your best to prolong the fleeting sweet hours of this season.
The Ladies of RVCA Bid Farewell to Summer and Preview New Collection in This Mini Doc
Say so long to summer in style.
August 31, 2014