Last time we checked in with Happy Socks they were collaborating with Snoop on a special capsule collection. Now it seems they're continuing their winning streak, taking over Mr. Softee trucks all over Manhattan during this hot, muggy week to announce their forthcoming underwear line. You'll be able to track them down September 6 in front of the Happy Socks Soho Store and September 7 on 15th Street between 9th and 10th avenue. From 12-6 they're giving away free ice cream and 2 for 1 sock vouchers, which is slightly contradictory but wholly delightful.
September 02, 2014