Back-to-School Ain’t so Bad with Eastpak and Andrea Crews
Bring back the fanny pack. Do it.
Established backpack brand Eastpak has enlisted the French clothing line/creative agency/studio-shop Andrea Crews to collaborate on two new packs that go beyond back-to-school. The backpack and fanny pack are both black canvas, accented by scribbles and doodles in red and white marker. The two lines have enlisted director Nicolas Davenel to craft a short, glossy film to promote the collaboration. Actors traverse an urban landscape, blurring the lines between dance, sport, exercise, and everyday life, creating a frenetic visual language that pairs well with the glitchy soundtrack. Watch above and check the goods in detail below.