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A$AP Rocky’s “Multiply” Director Talks Hype Williams Inspiration and Staying Rogue

...and Gleesh’s moonwalk!

October 03, 2014

Less than two years since the release of Long.Live.A$AP., anticipation for new music from A$AP Rocky has been palpable. Last night, Rocky finally released his newest video "Multiply." The clip was filmed across coasts in the Bronx and Los Angeles, co-directed by Rocky and FADER videographer Shomi Patwary. "We were influenced by '80s movies such as Colors and early '90s Hype Williams visuals," Patwary explains. The hard-nosed style helps carry the surprising putdown of brands Been Trill and Hood By Air, two lines that Rocky certainly helped propel into wider fame. For a rapper known for his fashion taste and Vogue spreads, the grittier look is a strong sharp turn. "We didn’t really shoot the video with a big production," Patwary says. "I think Rocky's best videos that connect with the fans are the ones that are shot rogue." No matter your style stance, the video's highlight is undoubtedly Young Gleesh moonwalking on fireworks with finesse. "Rocky came up with the idea to put Gleesh in the video as an interlude like five minutes before the shoot," Patwary explains. "I had to make the visuals for the LED screens on the spot, and again we channelled influence from Hype’s "Mo Money Mo Problems."" An A$AP Mob EP sits in limbo, but Rocky's album is on the way.  

A$AP Rocky’s “Multiply” Director Talks Hype Williams Inspiration and Staying Rogue