In the 1990s, pop and rap video budgets could balloon above seven digits, but by the end of the 2000s, that kind of money for a single music video would have been unthinkable. After cheaper cameras hit the market, a new model emerged: simple, impactful set-ups capturing a moment in a rapper's life. California rapper and Busta Rhymes affiliate O.T. Genasis follows that logic in his latest video, "CoCo," a straightforward, no-sweat tale of drug production and distribution. The fact that the video doesn't appear in high definition could either be a deliberate artistic choice or just because someone wanted to speed up the uploading process, but assuming the former, let's hope next video budget at least allows for 480p.