The fantasy gym Alexander Wang and H&M have conceived of for their first video to promote their collab is a little too trill for our taste; industrial lighting and gravity defying models are not the gym vibes we usually go for. That said, the pounding soundtrack and general intensity have us maybe even more psyched for the collection drop November 6, which we didn't think was possible. Watch the short version of the video above and then head to the H&M website for a full-length interactive version with a live countdown.
Alexander Wang x H&M Made A Video Set In The Most Intense Gym Ever
Quentin Tarantino meets Jillian Michaels.
October 23, 2014