It's interesting that a treading, melancholic R&B tune like Black Atlass' "Jewels", from his Young Bloods EP, so perfectly fits the vibe of digitally slurped, spat, and remixed images of reality, hinting at the discomfort of identifying a gap between an "objective" world and one residing completely in technology. Speaking to this idea, director Yoann Lemoine described his creative process for us: "I used a DIY 3D scan system that rebuilds models from multiple still images, and what we call camera mapping, and played with this material in my computer. The reality pictured in this video only exists in the computer I used to create the piece. I loved the idea of humans golden like objects, like pieces of furniture. I treated them with the same precious care we treat Jewels. I wanted to question the limits of incarnation, of organic versus digital, creating a piece that was equally beautiful and intense. Equally organic and digital."
In a conversation with Black Atlass, he told us that he was also working with ideas of duality with "Jewels," albeit of a different sort: "It's the embodiment of a dream, the ability to find yourself in another person. In them you find comfort, peace, home. With them, you can be lost in the world and yet still feel grounded, depend on each another for survival and overcome life's adversities as one." Maybe it's a cyborg love song, maybe it's human—check out the video above and decide for yourself.