Rich The Kid Premieres “Buy You Diamonds” Video

Rich The Kid has a new video for "Buy You Diamonds," off his Christmas day drop, Rich Than Famous EP. The NSFW-ish Zae production is fairly literal with its slow panning shots of the young Atlanta rapper's chains. Look at my chain and your eyes are in danger, he raps, meanwhile blowing smoke while a half-naked woman fondles the wealth that drips from his neck.

"Buy You Diamonds" could be considered Rich The Kid's for-the-ladies song. "With the rest of the tape really being street anthems, I wanted to add something that my female fans could relate and vibe to," he told FADER. "I was in the studio with Deko and OG Parker, and they played the beat and it all came together really easily. I happened to have all my jewels on that day, so that was definitely part of the inspiration!"