Selfridges To Launch Gender-Neutral Pop-Up Shops Inside Its Stores

The month-long project will offer labels like Ann Demeulemeester, Nicopanda, and Gareth Pugh.

While gender lines continue to blur on the runway, the fashion world is embracing non-binary gender presentations IRL, too. On March 12th, massive UK retailer Selfridges is set to launch Agender, a month-long project that will take over floors of existing Selfridges locations with gender-neutral fashion lines like Nicopanda, Ann Demeulemeester, Commes des Garcons and Gareth Pugh. There won't be male or female mannequins but rather, according to WWD, non-gender specific window dressings. Inside the stores, shoppers will also find art pieces that explore "the idea of gender." Selfridge's creative director Linda Hewson told WWD that the pop-up project "is not about harnessing a trend, but rather tapping into a mind-set and acknowledging and responding to a cultural shift that is happening now."

Lead image: a shot from Gareth Pugh's Fall/Winter '15 presentation by Patrick Kovarik/Getty Images.

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Selfridges To Launch Gender-Neutral Pop-Up Shops Inside Its Stores