Everything You Need To Know About This Week’s Yeezy Drop

Kanye is about to reveal his first Adidas collection. Here’s how to get ready.

February 11, 2015

UPDATE 2/12/15 11:44 a.m.: Adidas has announced that the Yeezy 750 Boost will drop worldwide on February 28:

The drop will be Thursday, February 12th, at 4PM in New York

The fashion week presentation of Adidas and Kanye West's inaugural collection, where West and the sportswear line will unveil the Yeezy 750 Boost, will be at 4PM on Thursday, February 12th, according to an invite posted by Khloe Kardashian. Vanessa Beecroft, an Italian-born artist who has collaborated with West before, will perform.

There will actually be ten presentations

This morning on the radio with Ryan Seacrest, West offered more details. He's going to show the presentation ten times over two days, "so that if you're a family in Brooklyn you can bring your kids and check it out."

The first one will stream in 40 locations around the world

As West told Seacrest, "We're going to stream the presentation to 40 locations around the world. Let's say you're in Atlanta and you wore the Yeezys cause you saw me wear them on tour, and your girl is fly, and you find out Ye has a fashion show that you can go see at the theatre at 4—you're going to go see that. This isn't about elitism or separatism."

On Saturday, 9,000 pairs will go on sale for $350 a piece

West wants to close the gap between unveiling and retail. "The shoes come out this Saturday, which is instant gratification," Kanye told Seacrest. "I want to apologize to any of the parents that can't get the sneakers because there's only 9,000 [pairs] or they're $350. I want everyone to be safe and be patient."

But don't worry, more will be in stock later

Despite the limited run, West insists the head of Adidas "promised" they would make more Yeezy Boosts.

You can reserve a pair with Adidas' App

The release of Adidas' Confirmed app was timed specifically for reserving a pair of Boosts, download it here.

Also his next Adidas collaboration sounds amazing

He revealed to Seacrest the next step in his collaboration with the sportswear line: "high school uniforms."

Lead Image: Ethan Miller / Getty Images.

Closeup: Valerie Macon / Getty Images.

Everything You Need To Know About This Week’s Yeezy Drop