UPDATE 3/20/15 9:42 a.m.: Hopes&Fears crunched the numbers and deducted that Kendrick likely made almost $1 million dollars from To Pimp A Butterfly's first 24 hours streaming on Spotify. Pretty crazy.
UPDATE 3/19/15 2:19 p.m.: More good news for Mr. Lamar: Billboard reports that he's gonna have the #1 album in the country this week, with over 325,000 units sold.
UPDATE 3/18/15 3:24 p.m.: Hoooooooly shit. Kendrick broke his own Spotify streaming record yesterday: