As if the internet wasn't already dubious enough, today you have to go from mistrusting 25% of what you read online to a solid 75. This is especially true of fashion, which is particularly susceptible to lampooning. The best and the worst, the funny and painfully unfunny April Fool's #Fashion pranks, below.
1. The Ricardo Tisci x Nike Air Cast
Hypebeast posted an Instagram of the latest iteration of the coveted Nike x Tisci collaborations: an air cast, done out in the Tisci color scheme, with a rubber outsole. Judging by the comments, loads of groggy early morning Instagrammers fell for it.
2. The Kanye West-designed waterbottle
"Hold onto your potatoes fanboys and fangirls," Complex's take on April Fool's goes. "Last night we received an email from someone named 'Y33zy Seezin' with the subject 'You gotta peep this' and a file containing a poorly recorded video. Fake AF.
3. Northwest got a Vogue cover!
No, she didn't. But good try! The custom Alexander Wang is cute, and Vogue Kids is a subscription we'd faithfully renew.
4. The YeezyJet Countdown
The supposed announcement for easyJet and Kanye's new collaborative airline. This one really took some investment, from the countdown to the press release complete with fake quotes. If Kanye was starting an airline, though, we all know its announcement would come in the form of a guest lecture at MIT. Duh.
5. Supreme x Vibram Five Fingers Collabo
6. The "Selfie Shoe"
Lead Image via Hypebeast