Watch Kendrick Lamar Premiere The Video For “King Kunta”

It went down in Times Square.

UPDATE 4/1/15 9:02 p.m.: Watch the official video above.

If you didn't make it to Times Square tonight in time for the premiere of Kendrick Lamar's "King Kunta" video, you can live stream the event here. We'll also be updating this post with video footage as it rolls in.

@kendricklamar just premiered his "King Kunta" video in Times Square.
A video posted by The FADER (@thefader) on

Awesome debut of the "King Kunta" video in Times Square. Video out now
A video posted by 1200squad (@1200squad) on

King Kunta video
A video posted by Rob Markman (@robmarkman) on

Watch Kendrick Lamar Premiere The Video For “King Kunta”