French sportswear purveyor BlackRainbow has done the impossible and unleashed a truly original sportswear spread for its BlackRainbow magazine. The multi-exposed shots—lensed by French photographer Jean Yves-Lemoigne—juxtapose formal suiting with the models' supposed alter egos: Nike ballers caught in prismatic action. It's nice to see a fashion spread that treats sportswear as what it is, rather than avant-garde cozy lifestyle wear. The full editorial can be found in the spring issue of BlackRainbow mag, but in the meantime check out the shots Lemoigne has up on his website. The still shots are cool, but the fully animated gif Lemoigne has thrown up on his site is eerie and completely mesmerizing.
April 02, 2015