Black-Am-I Wants The Whole Hood To Party On “In The Ghetto”

The latest signee to Damian Marley’s Ghetto Youth International label looks on the bright side

Growing up in the Nine Mile section of Jamaica has taught Black-Am-I a thing or two about aiming high while not being ashamed of your roots—no matter gritty they might be. In the video for his latest single, "In The Ghetto," Black-Am-I praises the simple joys of life in the hood and emphasizes that no matter how rough things can get, a little partying every now and then makes the hardships bearable. "I wanted the video to capture the real authentic vibes of the dance in the ghetto, so we shot it in the heart of the Waterhouse district in Kingston, Jamaica," Black-Am-I told The FADER over email. "I want people to appreciate the beauty and joy in their surroundings no matter where they call home." Check out the premiere of the video above, and catch Black-Am-I on tour this spring with Ghetto Youths International labelmates Cham, Wayne Marshall, Joe Mersa and Christopher Ellis.

Ghetto Youths International Set Up Shop 2 Tour

Apr 17 - First Avenue - Minneapolis, MN

Apr 18 - Bourbon - Lincoln, NE

Apr 20 - Aggie Theatre - Fort Collins, CO

Apr 21 - Cervantes' Masterpiece Ballroom - Denver, CO

Apr 22 - Belly Up Aspen - Aspen, CO

Apr 24 - The Crocodile - Seattle, WA

Apr 25 - Alhambra Theatre -Portland, OR

Apr 27 - The Catalyst - Atrium - Santa Cruz, CA

Apr 28 - Belly Up Tavern - Solana Beach, CA

Apr 29 - Echoplex - Los Angeles, CA

May 1 - The Independent - San Francisco, CA

May 2 - The Observatory/Constellation Room - Santa Ana, CA

Black-Am-I Wants The Whole Hood To Party On “In The Ghetto”