Rihanna’s New Ad Campaign For Puma Has Arrived

Her first since becoming the brand’s creative director.

After its initial announcement, Rihanna's role as creative director of Puma was overshadowed by #BBHMM and her appointment as a Dior girl, but now we have this new advertisement, starring our gyal:

The ad introduces a new Puma shoe, the Pulse XT, and features the tagline #ForeverFaster. In the ad's copy, Puma positions itself as a necessary accessory for Rihanna: "An icon who does it all needs a shoe that can keep up." We can only assume this is part of a larger roll out; we'll keep you posted.

Lead Image: Stephen Dunn / Getty Images

Rihanna’s New Ad Campaign For Puma Has Arrived