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Rihanna’s New Ad Campaign For Puma Has Arrived

Her first since becoming the brand’s creative director.

April 29, 2015

After its initial announcement, Rihanna's role as creative director of Puma was overshadowed by #BBHMM and her appointment as a Dior girl, but now we have this new advertisement, starring our gyal:

The ad introduces a new Puma shoe, the Pulse XT, and features the tagline #ForeverFaster. In the ad's copy, Puma positions itself as a necessary accessory for Rihanna: "An icon who does it all needs a shoe that can keep up." We can only assume this is part of a larger roll out; we'll keep you posted.

Lead Image: Stephen Dunn / Getty Images

Rihanna’s New Ad Campaign For Puma Has Arrived