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G-Shock And HUF Made The Perfect Wristwatch For Skaters

Plus, HUF founder Keith Hufnagel talks collaborating with G-Shock, and tells us why watches are still very necessary

May 08, 2015

This week G-Shock and HUF launched their collaborative watch—a rough and ready, blacked out version of the GD400 style. Founded by legendary skater Keith Hufnagel, HUF has become a purveyor of low-key skate style, and the all-important statement-making pot-leaf sock. On the evening of the launch, Hufnagel told The FADER a few details from his young skater days and explained why watches are still a very necessary accessory for everyone.

KEITH HUFNAGEL: I think skaters should own about 31 pairs of socks—so you don't have to do laundry for a month—and two watches. In this age of smart phones and iPads, a watch is more of an accessory. Especially since the most important time of day for the average skater is waking up, probably around 1PM. We chose to collaborate with G-Shock because it's always been a part of street culture. I used to be a sponsored rider of their skate team in the late '90s. I've had so many crazy things happen during my wipeouts: I've broken bones, I've knocked myself out, I've dislocated toes sideways in my shoes. I knocked my two front teeth out four times. Lots of stitches and bruises and ego crushes in my time. Thankfully, this watch is a GD400 model, which is pretty durable and can withstand a crazy wipeout. Naturally, I've always loved and admired the work the brand does. It was an organic synergy to come together and create a product we both love and respect."

G-Shock And HUF Made The Perfect Wristwatch For Skaters