All The Vintage Streetwear Ads From FADER’s Past You Need To See

From Supreme to Sean John, you must see to believe.

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The FADER was born at the turn of the century, quickly becoming a bible for emerging music and style. The newborn mag also provided an outlet for streetwear brands to exercise their subversive impulses. Baby Phat sold sex and metallic jackets in full page spreads, Levi's realized a dancefloor fantasy, and early days Supreme slid x-rated ads in between style stories. Some of the ads below are almost impossible to imagine existing today: Kobe Bryant dressed up like a Tarantino character in head-to-toe leather, Vans repping the Agah, Lugz advertising in print. Others are so prescient they basically changed the game for everything that came afterwards (see Diesel preaching "Save Yourself / Don't Have Sex" or Freshjive's minimalist portraiture). There's a whole world in these images from our first ten issues, and it's amazing to see how much of this style holds up over a decade later.

Nike, Issue 1, Summer 1999
Mecca, Issue 1, Summer 1999
Ecko, Issue 2, Winter 1999/2000
Nike, Issue 3, Spring 2000
Alife, Issue 4, Summer 2000
Triple 5 Soul, Issue 4, Summer 2000
Ecko Red, Issue 5, Fall 2000
Nike, Issue 5, Fall 2000
Triple 5 Soul, Issue 5, Fall 2000
Rocawear, Issue 5, Fall 2000
Nike, Issue 6, Winter 2000
Phat Farm, Issue 6, Winter 2000
Supreme, Issue 5, Fall 2000
Supreme, Issue 6, Winter 2000
Mecca, Issue 6, Winter 2000
Mecca, Issue 6, Winter 2000
Triple 5 Soul, Issue 4, Summer 2000
Nike, Issue 6, Winter 2000
Baby Phat, Issue 6, Winter 2000
Azzure, Issue 7, Spring 2001
Sisley, Issue 7, Spring 2001
Enyce, Issue 7, Spring 2001
Sean John, Issue 7, Spring 2001
Triple 5 Soul, Issue 7, Spring 2001
Mecca, Issue 7, Spring 2001
Mecca, Issue 8, Summer 2001
Vans, Issue 8, Fall 2001
Azzure, Issue 8, Fall 2001
Phat Farm, Issue 9, Winter 2001
Lugz, Issue 9, Winter 2001
Freshjive, Issue 9, Winter 2001
Baby Phat, Issue 9, Winter 2001
Levi's, Issue 9, Winter 2001
Diesel, Issue 9, Winter 2001
Diesel, Issue 10, Spring 2002
Adidas, Issue 9, Winter 2001
Stussy, Issue 10, Spring 2002
Lugz, Issue 10, Spring 2002
Sean John, Issue 10, Spring 2002
All The Vintage Streetwear Ads From FADER’s Past You Need To See