It's hardly a secret that we do some of our best window shopping while scrolling through our Instagram feeds. Savvy swimwear brands know that a well-curated IG feed—equally important for the latest style news as it is for wanderlust-inducing beach photos—can invoke impulse bikini and plane ticket purchases. We've filtered through our roster of IG swimwear accounts to present the best brands to stalk—and shop—on Instagram this summer. Happy double tapping!
1. For bright tropical prints, follow JaeJolly
Known for silhouettes that are somehow intricate and skimpy at the same time, Jae Jolly is the swimwear brand that instantly injects vibrant island vibes into your Instagram feed. Designed by Janel Jolly, the line is currently available in its native Jamaica, but will ship their sunny swimwear internationally.
2. For sleek structural vibes, follow Ephemera
Architectural vibes and bold color blocking create the distinguished look of Ephemera swimwear. Saint Laurent design alum Nicole Banning uses minimalist cuts and jewel-tone colors to elevate the line to luxury-friendly levels.
3. For swimswear that you can rock to the beach and beyond, follow KASS
Photographer and swimwear designer Keiann Corlise knows the importance of the right shot and the right cut. Her label KASS deals in booty-baring high-cut styles and mesh tunics that'll carry you straight from the beach to the bar.
4. For mix and match separates, follow Montce Swim
South Florida-based swimwear label Montce specializes in printed mix and match separates that range from cheeky Brazilian-cut bottoms to pencil skirt cover-ups. Designer Alexandra Grief oversees the handmade collection and also offers a full customizable bikini bar.
5. For video vixen cut-outs, follow Bfyne.
6. For a fresh update on the classic crochet, follow Kiini
If you're seeking next-level hippie swim style, look no further than Kiini, the NYC-based brand that's updating the classic crochet bikini with brightly saturated colors and sporty hi-tech fabrics.
