It's kind of wild that the Pokémon franchise has only been around 20 years. For anyone born in the early 90s, the Game Boy game, trading cards, and TV shows are a fundamentally integrated part of our cultural DNA. It's literally impossible for me to imagine a time before Pikachu existed. The characters enclosed in the Pokédex tapped into something enormous, something that, tbh, I think a lot of us miss. It's a poor substitute for a smartphone-friendly version of the game, but BEAMS and New Era have teamed up to produce three fitted caps celebrating Pokémon's 20th birthday. Get them at BEAMS.
June 03, 2015
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