Kendrick Lamar’s Latest Reebok Collaboration Addresses Gang Violence

The rapper declares himself neutral.

Since the release of To Pimp A Butterfly in March, Kendrick Lamar has returned to the same message in all his interviews: he wants to be a good influence on the younger generation in whatever way he can. When he was honored by the California Senate as a “Generational Icon,” he talked about the importance of giving back to his community. He made an appearance at a school that used his music as an educational tool and praised the poetry of young students. And when Fox’s Geraldo Rivera attacked hip hop on TV recently, Kendrick presented a clear-eyed refutation of Rivera’s warped and bigoted logic.

He has now expanded his efforts in the world of fashion. Hypebeast reports that the rapper’s line of Reebok Ventilators will attempt to address inter-gang violence that continues to grip Kendrick's home turf, Compton. One shoe is themed red, the other blue, but the tongue of each shoe reads “Neutral.” Check out the pictures below, and read FADER's recent interview with Lamar.

ADVERTISEMENT
Kendrick Lamar’s Latest Reebok Collaboration Addresses Gang Violence