Juiceboxxx Wants You To “Open Up Your Life”

Even rap-rock mainstays need head shots.

Juiceboxxx is a nomad who's been relentlessly pursuing his rap-rock dreams since he was 15. In his own words, there have been times he's felt defeated but carried on nonetheless, and the "Open Up Your Life" video seems to be a channeling of darker days. Softly lit in mall photo-studio lighting, he dances like a man freshly yanked from the drunk tank, but delivers a spartan and unsentimental anthem for keep on keeping on-ing. Heartland 99 is out now via Juiceboxxx's own Thunder Zone label.

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Juiceboxxx Wants You To “Open Up Your Life”