After what feels like years of waiting for Rihanna's appointment as Puma's creative director to finally bear fruit, we can finally announce the wait is over. The first of Rihanna's capsule collection for the brand, Fenty by Rihanna, is officially available for pre-sale on Puma.com. Along with a dramatic black-and-white shot of Rihanna and Travi$ Scott promoting the collaboration, Puma has also announced that September 15 to 17, there will be an exclusive pop-up boutique at 312 Bowery Street in Soho. For now, we recommend getting the Puma creepers in your cart ASAP, because lord knows they won't last long.
September 14, 2015