Cult '90s line Dready Brand announced its return back in March, but the latest drop (modelled by DJ Oneman) has finally convinced us: the streetwear brand is back. The line initially made its triumphant return earlier in the summer with seven shirts designed by longtime-fan-of-the-brand and Florence & The Machine guitarist Robert Ackroy, featuring Dready Brand founder Robert Sidlauskas' original designs. At the time, Vice laid out Dready Brand's strategy: "Dready will be following the lead of successful streetwear brands like Supreme and Palace by slowly expanding to a full range (of bombers, hoodies, and more T-shirts), and keeping it limited to avoid over-exposure." Indeed, their site layout will be immediately familiar to any regular visitor of supreme.com. We're all too happy to usher a new (old) name in streetwear back into the circle. Shop it now.
September 23, 2015
More from FADER Video