Tel Aviv-based producer and singer ADI, who you might know by her birth name Adi Ulmansky, has scarcely sounded as light or joyful as she does on this new song about—funnily enough—anti-depressants. "Pink Pillz" is a low-key, smouldering electronic pop song that sees her bathe her vocal in Auto-Tune to declare: I just take my pink pills, my pink pills / I don't have to feel this, to feel this.
"I made 'Pink Pillz' while I was on a month tour in Europe," ADI told The FADER via email. "The song was made with a bit of a sarcastic approach (on the lyrics side). Even though I did experience depression, I kinda wanted to play a little and talk about psychiatric pills just like rappers (and people in general) talk about drugs and alcohol—they treat it as a 'legitimate' way of escaping yourself and your feelings. I don't think people talk about these issues enough, and since I had quite a few tough years, it was only natural for me to write about it." Listen below.