Ronnie Fieg and Slam Jam Connect with Diadora on New “Primo” Collection

Queens links up with Italy on this luxury mashup.

October 23, 2015

Legendary Italian sportswear line, Diadora, is joining forces with the creative force that is Ronnie Fieg on a new sneaker silhouette. Designed by Fieg, the new RF7000 model is being dubbed the "Primo," aka "first." Inspired by the colors of the Italian flag, the trainer is served up in an olive, burgundy, and off-white color scheme. Grounded in a gum sole, the luxury kick's upper is composed of a full grain leather and pigskin suede, and comes in 3 various options of woven laces. In addition to Fieg's pair, Milan's premiere streetwear and sneaker shop, Slam Jam, partnered with Diadora on a pair of kicks that are sure to break necks. The Slam Jam x Diadora is built with the Diadora V7000 as the base and arrives in a completely navy blue upper and a white sole.

Aside from the Italian crafted kicks though, the best part of the collection comes via the smooth velour sweatsuits included in the collection. Available in two options, navy and wine, to aptly match the kicks, the combination of the Napoli pants and Veneto hoodie bring us back to them good days when Sean John was poppin'. The Primo collection arrives in both KITH stores, Slam Jam Milan and on both their respective webstores today, October 23rd.

ADVERTISEMENT
More from FADER Video
Ronnie Fieg and Slam Jam Connect with Diadora on New “Primo” Collection