Ben Carson Made A Rap Song

The presidential candidate is running a rap ad to reach young, black voters.

November 05, 2015
Ben Carson Made A Rap Song Justin Sullivan / Getty Images

ABC reports that Ben Carson is starting a new ad campaign focused explicitly on young, black voters. To appeal to this demographic, Carson decided to recruit a rapper named Aspiring Mogul. The result of their collaboration is a 58 second advertisement that weaves the Presidential candidate's speeches together with a few bars from the MC. Starting tomorrow, the clip will air for two weeks in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee and Little Rock, Arkansas.

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Doug Watts, a spokesman for the campaign, told ABC that the ad would hopefully connect with black voters “on a level they appreciate and follow and see if we can attract their consciousness about the election.” While acknowledging that Carson is attempting to woo “a non-traditional voting market for Republicans,” Watts added, “this happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson.” The initial ad-buy cost $150,000.

Aspiring Mogul is an MC of few words: “yeah,” “vote,” “inspire.” He gets a pair of couplets in: Vote and support Ben Carson/ For the next president, he’d be awesome/ If we wanna get America back on track/ We gotta vote Ben Carson, a matter of fact.

You can hear the clip below.

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Ben Carson Made A Rap Song