"My role in Atlanta music has been to uplift the ones going through the struggle," the rapper told The FADER via email. "To deliver the message that no matter how hard it gets you can make it happen, just don't quit. I learned what's up can come down and what's down can come up in this game, so remember it never happens when you want it to, only when it's time to. With the I Am Juugman project I'm just reaching back out to my loyal fans and supporters letting them know that it's been a long time coming. Everybody don't get a second chance to do it bigger than the first time, so this project is a lil snack for my fans and a reminder that the Juugman aka Yung Ralph is still here. And it's also just the beginning of a new beginning."